4 Factors to Consider When Pricing Your Small Business Services

One of the most challenging aspects of starting and maintaining a business, regardless of whether you are a freelancer or a conglomerate, is determining the right price to charge for your services. If you are an economist, the ideal price is simply the point at which demand meets supply. If a price is too high the demand for the service will go down thereby resulting in excess supply or capacity by the service provider. If the price is too low then demand will increasing leaving the supplier less availability to meet demand. Of course, pricing can be significantly more complex than this and has become a lot more sophisticated in recent years. Businesses pay thousands of dollars to pricing consultants for strategies that take numerous factors into consideration when determining pricing. One only has to look to airlines as example of a seemingly inscrutable pricing model. Unfortunately, smaller businesses, freelancers and startups don’t usually have the budget for a pricing strategist and have to make do by searching for information available on the internet, discussing it with their business associates or simply using their gut to come up with something that makes sense. As an internet source, I have set out a strategy for determining a price for your services