7 Qualities of Highly Desirable Clients
Self Employed, Small Business Ronika Khanna Self Employed, Small Business Ronika Khanna

7 Qualities of Highly Desirable Clients

When you are a business owner/freelancer, there is wonderful feeling of gratification when you land a great client. These are clients that ask great questions, respect our work and make us feel happy to have chosen the entrepreneurial route.  Then there are the not so great clients who have unrealistic expectations, are unimaginative and often just plain clueless.

It should also go without saying that we must also do what it takes to be provide an excellent experience to our clients and customers. It is not dissimilar from being in a relationship with a partner or spouse and for both sides to get the most out of it, you as the service provider, must also be responsive, respectful, fair and transparent.

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8 Inexpensive Ways to Market Your Services
Marketing, Self Employed, Small Business Ronika Khanna Marketing, Self Employed, Small Business Ronika Khanna

8 Inexpensive Ways to Market Your Services

One of the most daunting aspects of starting a new small service based business is building a client base (and nothing is quite so exciting as getting those first few clients). When trying to generate new business, it is important to cast a wide net as you never know where potential clients may be lurking. Once you have established your business, you will discover the methods that work best for you and you can finesse your marketing strategy. You can also choose to be more selective as you determine which type of client is the best fit for your business.

There are many ways to build a client base, even with limited resources, some of which are discussed below:

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